Re(6): Brand recognition... Posted on May 16, 2012 at 05:21:42 AM by Point of Order
Again, it's about branding. Not selling membership. Memberships will come, but first claim the minds, hearts, and souls of the people. Think of Coke-Cola, or Red Bull, or whomever that has a great market share ... it first begins with exposure.
I have worked many well known brands, and one thing they all have in common is a never ending thirst for (positive) exposure. Exposure sets the tone. It brings people who were previously not involved with the C.F.C. - involved with the C.F.C..
Membership are earned ... period.
As for your interest in selling Chess Federation of Canada memberships, you must first articulate your product. What are you selling? What are the benefits for a consumer's dollar? Over-priced memberships or not is only a matter of concern if there is competition.
Is there competition?
I believe we are getting to the heart of the matter. And that is, what are the qualities which define the Chess Federation of Canada as being a distinct entity worth my dollar?