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The simple solution

ALL professional sports have different athletes who "endorse" different products. And these sports have rules about such display of such advertising, if so chosen. For example, in tennis, the players are only allowed to have so many logos on their clothing that publicize other products. (Wearing Nike shoes doesn't count). We are talking logos ADDED or made specifically for clothing, hats, and in this case, helmets. All they need do is stipulate a limits on endorsement advertising. Just look at the back wall of the fronton in St. Jean de Luz. It is LITTERED with ads, to the point of looking a bit junky, but, hey, it brings them money.

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