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Mutriku, 1971
Standing, L to R: Arriza, Altuna, Egurbi, Txurruka, Javier Egurbide, Roberto Egurbide
Kneeling, L to R: Beristain, Astigarraga, Andrés Egurbide

Promotion

I remember when I was a kid there was a store that would hand out horse racing game pieces when you made a purchase. Then on Sunday night they would show a random horse race connected to the game and if your game piece was a winner you won a prize from that store. I remember collecting game pieces from my parents and then sitting at the tv on Sunday to watch the race. They would always hand out game pieces to the horses that almost won to make it exciting. We never won anything and I think they only printed a few winning tickets to hand out. I think it would be a great way to bring in some new customers if you found a way like ValPac direct mail or something to send out tickets and then show a game on a public access channel or YouTube. People could win vouchers or casino credits. I think all you would need is to drum up a way to get new people to watch and make it an exciting game with many possible outcomes but only a few winners. You could even make it a trifecta number so you cloud mail out multiple non duplicate tickets. We need something outside of the box to bring in new blood.

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