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Creative Ways to Promote Jai Alai in the US

With sports betting legal in the US, it would seem now is the time for Jai Alai to think more creatively about ways it might promote itself to Americans

Magic City is an example of how this is possible, but one has to wonder if there might be other thoughts and possibilities

One thought would be to establish a short national league season bringing in say the top 10 players in the world, and a traveling portable fronton and a lead sponsor, targeting states where betting is already legal or about to be, getting the beauty of the sport in front of people (while lobbying for legal betting simultaneously takes place) perhaps as parts of festivals or state fairs - California strikes me as a state which might be worth trying given their (odd) wavering on horse racing and at least some of the spanish speaking population in SoCal might be interested (and not far from Tijuana etc)

Anyone ever think about this? Curious to see if anyone has thoughts - would certainly create job opportunities for many here one would think, and revitalize every aspect of the sport potentially

Even getting the Magic City players to go on tour might be worth it







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