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Re(1): Creative Ways to Promote Jai Alai in the US

Santi Echaniz, (Orlando Jai Alai’s top dog), told me right around the time OJA was purchased at the last minute to extend jai alai a few more years, that the only way he saw jai alai surviving was to do a tour of the top players, playing seasonally at the remaining frontons that were truly still around, namely OJA, Miami, and Dania. It wouldn’t conflict with the summer partido season, and it would’ve kept the players busy, basically, year round. Something like 3 months at OJA, 3 at Miami, 3 at Dania, and 3 for overseas partido series. Year round jai alai at one venue makes opening days and closing days pointless, and it causes the sport to wear thin for local attendance. It could’ve worked THEN. Now, not so sure, given the various forms of the sport out there, but imagine every performance being like a major tourney with such top talent roster pools.


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