Re(6): Radio Career Paths Posted on April 23, 2021 at 02:46:36 PM by Give it a rest
Oh Jim, I have criticism for the industry but like all industries, it suffers from changes in the technology as well as a horrible Republican economy of starvation and misjudgment. There's no blaming to be done except radio's inability to change with the times enough to reinvent itself. Gee, I said that years ago here! And you're the only one who complained. Most people moved on or decided to hold out without acquiring new skills to earn a living.
Radio didn't create its problem; actually, radio's just a medium that is outlived its usefulness, just like horsedrawn carriages. Dont' blame the talent or the sales staffs. Actually technology has freed them of a limited number of frequences--or condemned them so now they face competition for ears like never before. Radio isn't the only one, record companies have had to adapt since payola laws took away their mechanism to buy markets for their acts. Now they've gone to the internet, in part because radio doesn't sufficiently help them break new product.
It was Television that killed the radio star, and then the internet providing ad options not available in the 1930s for 50 years. They've lost their monopoly to a great extent and when the nation gets WIFI wired for cars, they will lose it all.
Your hateful bullying ways against me is just a red herring; nobody's buying it. Most of your posts of bad intent aren't responded to by anyone but me for smoking you in front of people you do business with.
Darwin was quick to say the key to survival is not so much the fittest, but actually the ability to adapt. I did, into TV. Many did. As I've mentioned before, Larry King did; you never dissed him for saying when he left radio for TV, he never looked back. Rush tried TV but it wasn't TV that failed him, maybe he just didn't find a niche better than what he had in radio. He got rich at it like nobody else I know--not bad for a kid from Cape Girardeau!
Lots of radio folks moved to TV, Murrow did before you were born. Most accomplished TV news people did.
And radio employed a lot of people who have had a full career run in radio but today's younger ones will need to adapt once again as radio actors did. Deejaying all but comedic mornings was automated because anybody can string music and ads together.
Computer search engines and digital archiving put millions of file clerks out of work. Amazon's putting millions of ma and pa retail clerks out of work.
You could have moved on as well by serving your clients reach other than radio but that was your choice to sell em only what you know well.
Don't worry about me, Jim. How close are you to retirement? You'll cross the finishline if you haven't already as will everyone deep in middle age. And there's always openings at Walmart for door greeters if Social Security and savings don't put food on their tables.
I generally stick to the topic of this room, broadcasting and a little politics and economics. You seem preoccupied with me. The only thing 'professional' about you is you're a professional internet pest. This room's anonymity seems to attract a handful of peeps like you; the rest eventually leave. You're problem is that you've probably always been a jealous bully and this is your only outlet. When I'm not here, you say nothing. Actually you say nothing when I AM here! You must be very lonely. Just sayin.