Re(7): KNOW Before Speaking Posted on February 4, 2023 at 08:04:01 PM by Not Wm F Buckley
I learned in journalism school, a saying that broadcasters there teach. "Write to the Kansas City milkman."
The key to writing to your audience is to write to eighth grade educated people. I never wrote for an upscale magazine like The New Yorker. I wrote scripts for mindless urban viewers, just like you do.
I learned how to scriptwrite when my ND handed me the book "HOw to Think, Write and speak more Effectively" by Rudolph Flesch, famous for "Why Johnny Can't Read."
He disected over the back fence conversation, and coined the phrase "Plain English." Big hit in the legal community because they, and lawmakers are the WORST writers...writing sentences so convoluted with dependent clauses they collapse of their own weight.
Thanks, but I made a good living writing two minute stories as opposed to radio people who can't put a sentence together if it's not on a liner card.
(I've been accused of writing like a high schooler before and I always answer here by quoting Flesch, who's book I read early in my news career..early 70s. I think you can buy it on Amazon or order it at B&N.) Replies: There have been no replies.
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