Oh Jim Posted on April 16, 2021 at 05:22:25 AM by rman
What? You think I don't know a thing or two about sales? Actually I remember when radio was important enough that Regional and National Sales managers could bring in enough business to flush out the logs.
National brands, not rinky dink hardware stores, and your lawn and garden outlet. Big accounts like Safeway, Chrysler, Coca-Cola, pimple cream, movie trailers designed for radio. Clothing lines. Wrigleys. They used to buy three and four deep. So what happened Jim? You were just starting out in the business, weren't you? They're still all over cable and TV, just not radio. All I know is that Ad Age never gave radio much space.
Not in the KC market! Rate cards are compromised so little Window World outfits and restaurants can afford radio even in a market with a million sets of ears. Didn't used to be that way. We know what happened. Local OTA outfits, radio and TV got clobbered by cable and the internet. We watched massive layoffs, didn't we? Even I got hit by it when they started cutting reporting staff.
YOu probably remember when I lamented KSN had a news staff of 85 till the blood letting in the mid 80s cut the staff back to 35 or 40. When I was at 4, there were about ten reporters, turning daily packages. Now half that many just do live shots and anchors do most of the news and they doubled up on weather segments because one expensive weather guy could eat twice the time for no added salary expense.
It hit cable news too, because affiliates filled much of their airtime with stories of national quality. Today's cable don't get much from affiliate reporters except for the mass shootings and hurricanes. So they fill the beast by interviewing each other, along with eager politicians looking for free talking head airtime. They get their news, not from enterprise reporting but from the NYT and Wapo!
BTW, why did you lose that big car dealer account here in town? Wasn't it McCarthy? Bet that hit your line 29, huh? I dont' really care, Jim, I'm just makin a point that there's a lot of change in the media, it's part of the territory. We both came from smaller markets and some really good airpeople chose to stay there all their lives and raise their families. Doesn't make them failures for never making it to the east coast!
I'm just givin ya a little of your own medicine when I ask why you don't own a big ad agency, as long as you've been in town?
More importantly, if you're gods gift to sales, why didn't you move into medical sales where the REAL money is??
Wanna talk more about who's a radio 'failure?' It's a word I don't use because I'd done mornings all my career, and I didn't bail because I couldn't cut it...I just got bored with it and moved on to something more interesting.
YOu seem to think jumping out can't be a jump up, must be getting thrown overboard. I only regret not doing it years earlier; I'd have a way bigger pile of investments, but we did okay when I finally did move on. Yeah, I miss it, of course. It was all good!
WTF is the matter with you? Even the shortlist of other radio backstabbers in here don't fixate or stalk people that I can see. Why do YOU?
Why do you care if I whine that nobody plays post 1965 music? When I do, you come barking your same ire, like a rabid dog who jumped the fence! People trash others and their companies all the time. What do YOU care? You're a free agent sales slug, for chrissakes!
Some of the young pups in here think we boomers, their parents, are all dying off. We've forgotten more good music than they've ever played because they've don't control their playlists!
Yet ya still hear up-n-comers singing em on The Voice and Got Talent. And in concert, and on TV. And in places like FiveGuys and other chains who pick their overhead music. That's what happens when radio people don't get out of the radio station enough! They just can't stop doing Top 40!
I didn't really understand that until I got out of the radio station! There's life after radio and life outside of it too. And lots of people who'd NEVER listen to top 40. But you wouldn't know that, would you, worldly professional?
Replies:
Re(1): Oh Jim - By professionalApril 16, 2021 at 12:24:16 PM
Re(2): Oh Jim - By rmanApril 17, 2021 at 01:50:50 AM
Re(3): Oh Jim - By professionalApril 17, 2021 at 12:28:22 PM