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ONLINE PRI SHOP –– ‘FUSILIERS DIRECT’ ‘GOES LIVE’ IP: 18.104.22.168 Posted on 14/4/2016 at 18:56:01 by Dennis Laverick
On April 14th 2016 AMMO Company will officially open the online Regimental PRI shop called FUSILIERS DIRECT.
FUSILIERS DIRECT will replace the need for Battalions and sub-units to run their own PRI shops. Units can continue to run PRI shops, but should they choose to do so then AMMO Company is to be their sole point of contact for all purchases. Please note that it will be the only official distributor of Fusilier uniforms and accessories and Regimental items in general.
AMMO is based in Birmingham and is a leading MoD contractor and supplier of uniforms and accessories. AMMO Company will run FUSILIERS DIRECT on the day-to-day basis, as they already do for other regiments but will be managed by a joint AMMO and RHQ RRF management team who will make sure that what is on offer is relevant to all Fusiliers, of all ranks. Units and personnel will also have the opportunity to recommend product lines and produce ideas for completely new products. The bottom line is that FUSILIERS DIRECT is owned and directed by us, the Regiment and enabled by AMMO Company.
Importantly, the profit share of sales will be redirected by RHQ back to units and organisations on a ‘need’ basis similar to how the Fusilier Fund currently operates.
Regimentally we have established a partnership with AMMO Company making FUSILIERS DIRECT the single online PRI shop and therefore AMMO Company are the accepted the sole distributor for PRI type items for the Regiment.
For the Battalions, Association Branches, ACF and CCF detachments etc there is the ability to bulk purchase items at a considerably reduced price than the individual item price quoted. Please contact FUSILIERS DIRECT for prices.
The contact details for AMMO Company - FUSILIERS DIRECT are: