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The new Regimental Marketing Handbook IP: 217.44.72.31 Posted on 2/10/2017 at 20:45:04 by Dennis Laverick for RHQ
RHQ/RRF/1363 2nd October 2017
The new Regimental Marketing Handbook
One of the Col of the Regt’s strategic objectives is to Promote and Support the Regiment. This has led to a dedicated Regimental Marketing Team with the aim
To raise the Regiment’s profile in our selected target audiences with a clear differentiation from other regiments, so we become a strong attraction for potential recruits and a deserving home for financial and moral support.
Marketing the Regiment to our external audiences is everyone’s responsibility, from the Col of the Regt to the newest Fusilier. The Marketing Team has spent the last few months
· updating our logo
· developing additional straplines (working with the Fusilier family)
· identifying our target audiences
· and creating the messages we want to give them.
A Marketing Handbook has been developed to help everyone in the Fusilier Family get our message across to those who don’t really know us.
The Handbook is on our website at http://thefusiliers.org/the-regimental-marketing-handbook/ and provides you with all the information you need in order to inform people about us. It covers:
· What to say in ‘immediate action situations’ for example, on an unexpected phone call
· Who our target audiences are, and the messages tailored for them
· The new straplines and where to use them
· The hashtags we should use on Regimental twitter sites
· Factual information about the Regiment.
Feel free to download it, print it off as a booklet and use it whenever you can to spread a consistent message about who and what we are.
Colonel (Retd) J W Denny MBE
Regimental Secretary
The FUSILIERS
RHQ
Forever England, Forever Friends, Forever Family
Fusilier 50 - Celebrating 50 years of the The Royal Regiment of Fusiliers in 2018
For more information about the Fusiliers, visit www.thefusiliers.org