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Re(3): Scripps SINKING Faster Than Titanic

Other than agency buys who've been around the block a few times, how many local businesses wouldn't know unless a competitor called to talk em out of their renewed buys despite ratings? ANd how would they know if stations raise or cut the card based on the last ratings?

Or are they even that reactive? Sales isn't something I ever got involved with...I was too busy providing listenable content and playing competitive games with other news shops

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