Scripps In Real Trouble Posted on July 8, 2024 at 12:03:10 PM by Just WoW
Scripps: This is Why You Don't Record the Newscasts
While the brass at Scripps tries to sell their new news initiative as something better, it is not.
Scripps is now running pre-recorded newscasts in many markets as a way to save money.
That plan bit them in the ass this past weekend.
Viewers watching the local news on Scripps' WTVR (Richmond) only got a few minutes into the late newscast before problems hit. It was then that the newscast suddenly switched to the national Scripps News feed.
Sources said it stayed on Scripps News for the rest of the local news time.
Now, when you have a technical issue in a normal newscast, you can dump out to the anchors who can try and work around the issue live. But, this was a Scripps newscast that was pre-recorded, and the anchors had already left the building, with most of the news staff.
If a viewer was sampling WTVR's newscast, I don't think they are coming back.
Scripps tries to sell their news on the cheap as new and innovative.
In reality, it's just a cheaply done product that looks like crap, and when it crashes (like this), it makes it more embarrassing.
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