Re(2): The Poor and Oldsters Posted on December 20, 2024 at 03:49:08 PM by just sayin
Ratings in the higher number of listeners or just higher after stealing from another mediocre station?
What ratings never tell is a line graph of the last 40 years of households and now cars (with peoplemeters). But the problem is that ratings only survey active radio listeners, not those who dont have the radio on because they're listening to something or someone ELSE.
I've never seen an independent rating of the general population to gauge whether listenership is growing or falling off since the 1960s before cable, internet, CDs and music services. Radio ratings just show competition between stations by active listeners. That just tells radio buyers where to buy but not whether they should be buying radio at ALL.
Based on the ads and the big boys with money, I'd say they buy local and natnl TV, internet, a little news paper but mostly direct mail. What say you?
Lotta advertising out there, lotta changes in delivery in the past 50 years. but sorry, I only hear a small, fixed number of crumbs on radio. Replies: