Format Changes Response To David Field Posted on June 13, 2022 at 09:36:37 PM by Sacking Your Grocerfies
I like what you’re talking about with 300-to-500 unique titles and/or song libraries. Consider this comparison:
Is radio trying to attract audiences that will be with them for one or two hours per week, like grocery store customers, or are they trying to attract audiences that will be with them all day, all week, like grocery store employees?
Where am I going with this? Read on:
We were reminded in the early days of the COVID pandemic that EVERYBODY needs to go to the grocery store. Without being conscious of it, those shoppers are also all listening to the overhead music of the grocery store while they are there.
Do those customers notice or care that they are listening to the same half-dozen songs twice a week, when they visit their local Price Chopper for an hour? Probably not.
How about the store employees? If they work a rotating shift in a 6-AM-to-10-PM grocery store, there’s a good chance they’re hearing “Teach Your Children” from CSNY and “Everybody Wants To Rule The World” from Tears For Fears at least once, every day. It is annoying and monotonous to have to listen to those same songs, every day.
I’m not asking you to re-program the overhead at Hy-Vee. I’m asking you to apply the same logic to the radio. Do you think anybody working in an office or playing a radio at home wants to hear the same songs every day, like grocery store employees do while they’re at work?
No way. And, that repetition is not necessary
There are TENS of THOUSANDS of songs available from the early 1960s through the 2020s, without having to hear Dion sing “The Wanderer” or “Runaround Sue” two or three times a week.
Think beyond your 500-song library. Include those tens of thousands of songs in your rotation. Don’t be a grocery-store overhead. SAVE RADIO!!!